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Taylor Swift Sing to Win Karaoke

In order to promote Verizon FiOS and a Taylor Swift concert tour, WSITS created a contest platform that allowed users to upload a karaoke video of themselves singing a Taylor Swift song. Visitors to the site could view the videos, forward them to a friend and vote on the video they liked best. The videos shuffled randomly to give all contestants a fair shot at appearing on the first page of entrants. The videos auto-played when the site opened. Read More

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The Beth Robot

WSITS designed and developed a website focusing on Newark Beth Israel Medical Center’s robotic surgery program. Videos of the physcians discussing robotic surgery were edited with recordings of the surgeries made by the robotic surgery module to highlight the groundbreaking procedures. An electronic newsletter program informed employees, the media and officials about the happenings at NBIMC. Read More

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TV Choice

Verizon wanted to offer its FiOS TV service to New Jersey residents, but the state’s laws required cable companies to negotiate with individual municipalities for the right to deliver TV service. The company approached Winning Strategies to develop a grassroots mobilizaiton effort to education consumers about the issue and provide them tools to support the cause of TV choice. Through a “Take Action” component on TVChoiceNJ.com, consumers were guided through simple steps to contact their state and local representatives regarding the issue. Registrants were kept up to date with a weekly e-newsletter. A password-protected section provided information customized for mayors and legislators. Read More

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Ultimate Eye Candy

Verizon wanted to create a buzz before introducing its FiOS TV service to New Jersey consumers. WSITS presented the Ultimate Eye Candy online game show, a reality-based program that married elements of popular TV shows: homemade videos, celebrity judges and viewer participation through video upload and voting. Participants could upload videos describing their ultimate eye candy or attend an event where street teams filmed videos. On ultimateeyecandy.com, visitors could view the videos and vote for their favorites. “Survivor” contestant Stephenie Lagrossa was one of three celebrity judges who responded comically to each video. The contest ran for six weeks before the announcement that it was sponsored by Verizon. Read More

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Warehouse Row

The websites for 999 Peachtree Street and Warehouse Row were designed to help redefine and revitalize destinations in downtown Atlanta and Chattanooga, Tennessee. In additional to integrating a content management system giving the client the ability to update the sites, WSITS incorporated Google-based maps to highlight the amenities in the surrounding communities. Read More

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